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Monthly Archives: December 2011

Little things to big things, Concept 10 10 makes travel, life easier

Susan Kniffen on the Concept 10 10 abdominal machine

Susan Kniffen started working out at Concept 10 10 in May, not long after she first read about the unique program in è Bella magazine.
“I was interested in the concept of it all,” Susan said.
The former Upstate New York resident decided to visit the North Naples fitness center for a free one-session trial.
“I was very impressed with the whole setup,” Susan said. “I was attracted to the cleanliness. It wasn’t anything like a gym. I don’t like gyms,” she said.
While the first session led to her purchasing more sessions, which never expire and require no contract, she said it took a couple more workouts to see just how beneficial it was.
“For me, working out isn’t a social thing. It’s something I need to accomplish,” Susan said.
“I want to maintain my physique somewhat– no, a lot,” said the 56-year-old.

Susan Kniffen

Susan Kniffen adds weight training to her workouts for the first time in life, including here on the ab machine at Concept 10 10 in Naples

She knew weight training should have always been a component of her fitness regimen, but until Concept 10 10, that was an area of physical fitness she lacked.
“I would not do this in a gym and that’s the only other place I’d likely be around weight training,” Susan said. Previously, she took swim and aerobic or dance-type exercise classes.
“The time commitment to this is key,” she said of the 20-minute, once-a-week session. “It’s intense, but very brief.”
Muscle tone became visible in fewer than five sessions, with exceptional results now that she’s more than six months into doing Concept 10 10, Susan said.
“My legs, arms, torso, my abs,” she says with her eyes widening. “I haven’t been able to do that as quickly with any other measures,” Susan said.
While big muscles groups are an obvious bonus, Susan says it’s the little things that also improved with Concept 10 10. Listen to Susan’s story on how Concept 10 10 affected her travels and other areas of life here. Susan Kniffen: “The little things can make a big difference”

Concept 10 10 can be your business with a franchise or license.
People from around the world would like a Concept 10 10 center in their area. Some of these people want it nearby so they can get a weekly training session. Others want to learn about the possibilities and requirements for starting their own facility by becoming a franchisee or licensee of Concept 10 10.

No specific background is needed to start a Concept 10 10 facility. A franchisee or licensee is chosen based on his or her personality and interest in the concept. All the training and all the tools necessary to start and run the business will then be provided. The training takes place in the Concept 10 10 facility in Naples, Florida.  New franchisees from all over the world will come there to learn and practice.

The cost to start a Concept 10 10 facility can vary, but in general a minimum of $200,000 is needed. More information can be obtained by e-mailing

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